Banking as a category has an intrinsic challenge of engaging customers for offers, despite it being a high involvement category.
ICICI Bank wanted to cross sell the gold loan offer to branch banking customers by leveraging the VSPAGY personalized video interactivity platform.
The VSPAGY Solution
Lead generation campaign that was triggered through a QR code that the branch representatives used to ask the customers to scan.
The QR code scan generated personalized gold loan offer videos being received by the customers instantaneously, with video interactive elements and call to action plug-ins.
During the personalized video individual customers were encouraged to enter their details like their mobile number, followed by a 4-digit bank branch code leading to getting an exciting offer on ICICI Bank Gold Loans.
Offer coupon codes were generated in real time with option to save the coupon from within the video itself. This coupon has the discount percentage, minimum loan value, coupon code and validity end date.
This lead generation campaign results were astonishing, and so successful that the campaign which started in March 2022 is still on-going on a regular basis across many ICICI branches. The lead generation has been over 75% from over 500,000 video stream plays monthly.
Get HNI customers to download the vCard of their Relationship Manager.
Leverage the VSPAGY personalized video interactivity to engage the customers and induce them to save their relationship managers visiting card in their phone book. The personalised video interactive streams were shared at scale through the SMS broadcast channel. Once played the video stream greeted each customer by their individual names respectively and gave information about their respective relationship managers, after which the customer had an option to down the visiting card which gets saved in their phone book automatically. The campaign generated a CTA of 55%, i.e. over 55% customers who viewed the videos downloaded the visiting cards.