Key Results of the Campaign
- Total Videos played Over 2.25 lakhs
- CTA download vCard 55%
A leading private sector bank in India, that offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its group companies.
Amongst the top five banks in India. The bank has subsidiaries in the United Kingdom and Canada. branches in United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance Centre, China and South Africa, as well as representative offices in United Arab Emirates, Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also established; branches in Belgium and Germany.
Get HNI customers to download the vCard of their Relationship Manager.
Leverage the VSPAGY personalized video interactivity to engage the customers and induce them to save their relationship managers visiting card in their phone book. The personalised video interactive streams were shared at scale through the SMS broadcast channel. Once played the video stream greeted each customer by their individual names respectively and gave information about their respective relationship managers, after which the customer had an option to down the visiting card which gets saved in their phone book automatically. The campaign generated a CTA of 55%, i.e. over 55% customers who viewed the videos downloaded the visiting cards.
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