Marketing Automation

2021-01-25 00:35:00

In today's Enterprise Business, the customer is driving the buying process more emphatically. The buying process is a long and complex journey that requires the right management and nurturing. Marketing strategies and activities now connect with steps in the buyer's journey to be able to engage customers and grow revenue. Smart marketers have adapted to marketing automation as a new way to nurture customer engagement opportunities that will lead to improved sales outcomes.

Marketing automation is an all-embracing term designed to transform the art of marketing into the measurable, repeatable science of success. With marketing automation, your guesswork is eliminated and you get a deep insight of your audience. Naturally, you can create a unique kind of customised user experience that wins long-term loyalty.

Automation actually enhances your ability to personalise customer relationships by giving you deeper prospect knowledge and fuller customer care. Marketing automation platforms and the analytics they produce are designed for ease of use. Audience segmentation, data hygiene, customisation, and dynamic targeted content let you pinpoint your market with laser-like focus.

Marketing revolves around driving visitors and converting them into leads. Marketing automation is a software platform that helps automate marketing and sales engagement, generate more leads, close deals, and measure marketing success. It simplifies the task of organisations by automatically sending emails and tracking them on social media and other websites.

Today, the changing face of marketing has made every customer special. Marketing automation facilitates long-term engagement with customers. Marketing automation successfully converts leads into sales. It enables a business to turn one-time purchasing customers into life-long customers.

Marketing Automation makes a difference

  • > Convert unknown visitors into marketable leads
  • > Test and optimise your marketing creative in real-time
  • > Quantify and prioritise leads
  • > Analysing audience data for pinpoint accuracy
  • > Adapt content automatically according to your audience’s interests and behaviors
  • > Automate your messages - for immediate and personalised interactions
  • > Measure the impact of your marketing on revenue
  • > Track leads across multiple channels

Bettering Marketing Effectiveness

With marketing automation, you transform your marketing department into a revenue producer that quickly processes leads through your sales pipeline.

With marketing automation, you can:

  • > Identify, track your prospective customers’ digital footprints
  • > Score leads in real time
  • > Nurture leads for your sales team
  • > Test your marketing campaigns in real time
  • > Deliver the right message to the right audience
  • > Guide your content strategy, assess its effectiveness with clear analytics
  • > Measure your marketing success in real revenue generation
  • > Connect your outbound marketing efforts directly to your web visitors