Key Results of the Campaign
- SMS Campaign Size 3,89,138
- Unique Video Played 38,772
- CTR 10%
- SMS Campaign Size 12,510(32%)
Max Life Insurance is a leading life insurance company in India. Max life provides a range of life insurance, term insurance, linked, participating & non-participating, health pension, annuity, retirement, child plan, savings, protection, and growth plans to individuals and to groups. Max Life Insurance is tirelessly working towards making the claim process quick and straightforward for you and your family members. It is trying to stand out from the competition by showing empathy, being transparent & accountable.
Formerly known as Max New York Life Insurance Company Limited. It is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, which is a leading Indian multi- business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group, which is amongst the leading insurers in the world.
Maximise number of leads
Max Life Insurance wanted to generate leads for insurance agent advisors and also wanted to enhance the candidate experience. In the competitive market scenario, Max Life wanted to enhance the number of leads and then to track real time interests shown by candidates.
VSPAGY suggested the client that personalised, interactive videos need to be shared with the insurance agent advisors via SMS, sharing all the generic details of their brand. Moreover, an option was given for the advisors to apply from within.
To make a one-to-one customer connect, every individual insurance agent advisor was targeted in the personalised SMSes.
As soon as an agent applied, a second video detailing the job description and the advantage that the brand brings for him/her was shared.
A digital solution to get you empowered from the comfort of your home.
Other interactive call-to-actions included test drive booking, calling a call center agent, click to buy among others.
Personal Video Nets Positive Results
The insurer targeted around 80,000 insurance agent advisors through an SMS campaign.
Around 7% of the targeted agents clicked on the respective SMSes, and around 61% of those agents applied.
With a campaign success rate of 30%, Max Life ensured a better accountability by touching people’s lives across the country.