Key Results of the Campaign
- SMS Campaign Size 3,30,000
- Total Participants 65%
- Total Clicked 4.4%
- Play Time 3x
ICICI Bank is a leading private sector bank in India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its group companies.
ICICI Bank is one of the Big Four banks of India. The bank has subsidiaries in the United Kingdom and Canada. branches in United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance Centre, China and South Africa, as well as representative offices in United Arab Emirates, Bangladesh, Malaysia and Indonesia. The companys UK subsidiary has also established; branches in Belgium and Germany.
Increasing engagement with existing customers
When the car manufacturers in India were all going through a lean phase, specially post-Covid 19, Hyundai was constantly striving to bring in a unique unmatched experience for its customers.
They wanted to convince the existing Hyundai Santro, i10 or Grand i10 customers to upgrade their cars to the newly launched Hyundai Aura.The company wanted to make these customers book a test drive or contact the company helpline number in hordes. The main objective was to engage customers and attract maximum car bookings post pandemic.
VSPAGY propose a personalized video sharing solution where bank’s customer can create and share personalized video for their teachers.
Vspagy videos were shared to the customers educating them about how to add personalization and share them with their teachers either on SMS or WhatsApp.
Once the video gets played, the customer is asked to personalize the video on name and Gender of the recipient teacher.
Personal Video Nets Positive Results
With the relatively good campaign size, Bank targets 3,30,000 customers through SMS campaign.
With the click rate of 4.4% of SMS, 65% of customers create and share the video through SMS and Whatsapp
Also, the insights show the 3x of play time which means on an average the video has been seen 3 times by any user.