Key Results of the Campaign
- SMS Campaign Size 3,30,000
- Total Participants 65%
- Total Clicked 4.4%
- Play Time 3x
ICICI Bank is a leading private sector bank in India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its group companies.
ICICI Bank is one of the Big Four banks of India. The bank has subsidiaries in the United Kingdom and Canada; branches in United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance Centre, China and South Africa; as well as representative offices in United Arab Emirates, Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also established branches in Belgium and Germany.
Providing an unique medium to engage
ICICI bank has always been an tech savvy and customer centric bank. They always be one of the leading corporates to bring new technologies for their customers. This time they are looking for a out of box solution through which they can create direct or personalized customer enagagement.
They need to run a Teachers campaign through which their customers can send personalized video wishes and gratitude to their teachers on this occassion. Rather than some conventional ways, they are looking for some innovative solution to execute this campaign.
VSPAGY propose a personalized video sharing solution where bank’s customer can create and share personalized video for their teachers.
Vspagy videos were shared to the customers educating them about how to add personalization and share them with their teachers either on SMS or WhatsApp.
Once the video gets played, the customer is asked to personalize the video on name and Gender of the recipient teacher.WATCH VIDEO
With the relatively good campaign size, Bank targets 3,30,000 customers through SMS campaign.
With the click rate of 4.4% of SMS, 65% of customers create and share the video through SMS and Whatsapp
Also, the insights show the 3x of play time which means on an average the video has been seen 3 times by any user.