The importance of interactive videos
videos are the new form of videos which are being used by brands to engage
customers. They help in establishing one to one conversation with customers and
have proven to be quite effective way to make customers inclusive.
importance of interactive videos is evident from the fact that 68% of marketers believe that interactive videos
are becoming very important component of modern marketing mixes and70% of marketers feel that they have the better
capability of engaging customers .
do you mean by interactive videos? Well an interactive video gives the viewer to interact
within the video through variety of options like scroll, hover, click, CTA, and
other ways to interact with the video content.
several different ways you can build into an interactive video, some of them
are listed below:
clickable areas within a video are called hotspots. These are like button
and take the viewer to the different section with in the video, like
interior of the vehicle, exterior, multiple color options from within the
These videos are created specifically for the viewer. They can only be
viewed by the viewer they are intended for. In these videos, the video
after introduction gets played only after the viewer enters the password,
which can be an OTP etc.
these types of videos make the viewer take different paths in order to control
and customize the content they see.
inputs Videos: these videos includes form
fields making the user to enter information like their name, age, email-id
in these videos, viewers can be asked several questions and input can we
taken in text areas, buttons etc. results can also be revealed at the end
of the video.
Video: these videos can have a functionality of uploading files like
photo etc. and viewer can also be provided with the feature to download
information like product manual etc.
can be used to create a more interactive and engaging experience, which is more
memorable, enjoyable for the viewers which has the potential of even engaging
the passive viewer.
always ask what the need of Interactive Videos?
answer is interactive videos are becoming a poplar marketing tool. Leading brands
are adopting interactive video and are actually reaping benefits. This
manifests from the fact that 20% of marketers have already started using it 78%
have found that
it is very effective marketing strategy. More and more marketers have realized
the true potential do personalized interactive and this number is going to grow
in future as brands explore different tactics and figure out what resonates best
with their target audience.
reasons why many companies are adding it to their digital media toolbox.
to higher conversions and increased ROI
memorable and Delights viewers
make user part of the story
Interactive videos are
becoming highly popular because of the way they are able to seek viewer
attention. Remember to follow the best practices like designing the user
experience carefully and thoughtfully, be entertaining and let the user feel
inclusive by playing the part in the brand story.